marci's husband, paul kingman, who had a background in finance came on board to help. the issue with being a business that earns all of its revenue in one season is what about the rest of the year? >> being a seasonal business is difficult. building up that debt is risky during the first nine months of the year. it's a tough challenge to balance that and constantly not getting too concerned that you're building up this debt because you know the fourth quarter is coming. >> inventory is their biggest challenge. and what takes up the majority of their funds. >> we have 15 sizes within each design, from baby, three to six months all the way up to adult xl. >> but this isn't ideal. the footsteps clothing team agree they would sleep better at night if they didn't have to rely on so intensely on one part of the year. so they're trying to even out sales. they've added another holiday, some successful, others not so much. >> we've tried st. patrick's day, halloween, other, thanksgiving or other items that just didn't work, as well. mother's day is big for us. we have a lot of